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What Comes After Trillion?

Nearly every day we’re greeted with news about the latest company, government program or country that is billions in the red. Recent examples include the Greek government’s total debt of $447 billion, a $2 billion loss for J.P. Morgan and the announcement that the Florida hurricane insurance fund may fall...

London 2012 Olympics and the Importance of Social Media

Organizers for the London 2012 Olympics  seem to understand the importance of social media in generating excitement for a brand, at least to an extent. This year, they’ve even dubbed the event the “first social media Olympics.” Check out their Olympic infographic on social media. The recently released...