Google Changes: Still Feeling Lucky?

Today’s article in the Wall Street Journal, Google Gives Search a Refresh, gives some fresh insight about the changes ahead for the search engine leader. According to the piece, “Google isn’t replacing its current keyword-search system, which determines the importance of a website based on the words it contains, how often other sites link to it, and dozens of other measures. Rather, the company is aiming to provide more relevant results by incorporating technology called “semantic search,” which refers to the process of understanding the actual meaning of words.”

The report went on to say, “One person briefed on Google’s plans said the shift to semantic search could directly impact the search results for 10% to 20% of all search queries, or tens of billions per month.”

For those advertisers who rely on inbound business from Google visitors, get to know the details of what lies ahead for your company. Liquid Line’s experts can help you to be prepared the changes ahead with Google. Give us a call today for a quote on how you can consistently achieve real results online.

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