Category Archives: Public Relations

Content Marketing Study

The word on content? “More,” according to respondents of the Marketing Profs’ B2B Content Marketing: 2013 Benchmarks, Budgets and Trends—North America study. The study includes roughly 1,400 B2B marketers from various industries, and this year’s responses show some interesting trends. B2B marketers are spending 33 percent more of...

London 2012 Olympics and the Importance of Social Media

Organizers for the London 2012 Olympics  seem to understand the importance of social media in generating excitement for a brand, at least to an extent. This year, they’ve even dubbed the event the “first social media Olympics.” Check out their Olympic infographic on social media. The recently released...