Category Archives: Content

Is Your Content Like Spaghetti?

Posted on August 15, 2014, by Bevrlee in Content, Public Relations, Uncategorized

Today, content is the great differentiator. How information is crafted and sent into the world for maximum reach—through publications, social media, email, conferences, webinars, etc.—will determine a company’s impact and cost-effectiveness. Notice I didn’t say that the goal is to reach as many people as possible....

When Moving from SEO to SMI, Content is Key

Posted on May 11, 2014, by Bevrlee in Brand Strategy, Content, Public Relations, SEO

Standing still in business is not an option, especially when it comes search engine rank. Google consistently updates its algorithm to be smarter and more effective when assigning value to a website. While you may not agree with its methodology, you need to understand it to maximize...

Facebook Unveils Redesigned Newsfeed to Mixed Reviews

Posted on March 11, 2013, by Bevrlee in Brand Strategy, Content, Marketing, Media, Public Relations, SEO

As Facebook continues to pursue new ways to change things up, it announced a few days ago that it is giving its news feed a makeover. “The news feed if one of the most important things we’ve built,” said Facebook co-founder and CEO Mark Zuckeberg at his...

Short and Sweet, Even for Tweets

Posted on February 20, 2013, by Bevrlee in Brand Strategy, Content, Marketing, Media, Public Relations, SEO, Uncategorized

Nothing stays the same. Today, Twitter made good on its December 2012 announcement to reduce character limits for some tweets—tweets that contain URLs will be reduced to 118 characters, 117 for https links. With only 140 characters to work with, which never seems enough, it sounds like a...

Content Marketing Study

Posted on October 25, 2012, by Bevrlee in B2B, Brand Strategy, Communications, Content, Marketing, Media, Public Relations, SEO, Uncategorized

The word on content? “More,” according to respondents of the Marketing Profs’ B2B Content Marketing: 2013 Benchmarks, Budgets and Trends—North America study. The study includes roughly 1,400 B2B marketers from various industries, and this year’s responses show some interesting trends. B2B marketers are spending 33 percent more of...